Countrywide Home Loans Named Top Lender in Fort Worth
The company attributes its success in the local market to providing branch offices with managers who are also underwriters whith the authority to approve home loans locally.
Real-estate agents and brokers traditionally build business through a combination of referrals, direct mail, and newspaper and billboard advertising. Because of the cost of producing and placing effective ads, television -- the most influential advertising medium in history -- is generally avoided by real-estate professionals. Avoided, that is, until the recent fundamental shift in delivery technology and viewing patterns.