Residential Real EstateHow To Attract New Agents
New agents are critical to your plan delivering profitability, mortgage capture and finally, the injection of energy into your environment. Right now everyone wants to get into the business so why the need for focus around new agents? Simple, if you don’t have a plan in place today while agents are knocking down your door to get into the business you won’t execute when the time comes to go out and find new agents. Don’t let your behavior be a product of the market. Let your results be a product of your actions.
So where do you find new agents? Here are a few ideas:
Constantly run an advertisement for agents
How does the public know that you hire new agents? How does the public know that you sell homes? Advertisement is the simple answer. Makes sense doesn’t it? Run an advertisement for new agents every day. You will find that a few experienced agents will actually call on this ad too.
Host career events
I personally managed a first year branch manager who held eight career events a month. He started in an empty start-up office with zero agents. How many agents did he have at the end of the year in that office? 95!! I think career events work. Due to the rapid growth of the office, experienced agents started to call because they wanted to be a part of something that was on a strong growth trajectory.
Closing surveys
Does your company mail out customer service surveys after closings? If not, you need to change that immediately. On the customer survey you need to have a box that they can check. The question is quite simple. “Have you considered a career in real estate” In some large companies I have found that nearly 20 percent of the agents were past clients. How about if people joined your company as an agent because of the great experience they had with your company?
Real estate schools
Create a relationship with the local real estate school so that you can do a presentation to the future licensees.
Pass list
Many states will provide you with a list of people that pass the state licensing examination. Harvest those names and numbers then get them into your database immediately.
Create a list
Get the name of every new member application to your local board of Realtors. By the time you receive this list enough time has passed where the agent has determined if the company they chose is as good as they thought it would be. These are still new agents and may not be having the experience that they expected. Meet with them and determine if there’s a value match.
These are just a few ways to find and attract new agents.