Property ManagementInterealty Debuts MLS-based IDX System
Interealty Corp. has introduced a comprehensive
Web tool that enables Multiple Listing Services (MLSs) to comply with
the NAR"s new Internet Data Exchange (IDX) policy, better known as broker
reciprocity. A significant benefit of the policy and Interealty"s IDX
solution is that local brokers now have the ability to not only
display their own listings online, but also those of competing
brokers.
As a result, consumers will have complete access to properties for
sale from a single broker"s site, which will produce greater numbers
of leads and a larger pool of consumers to market their services to,
for those brokers embracing online technology.
MLSs are looking
for a proven technology partner that can bring them into compliance
with the new policy by the NAR"s deadline of January 2002, and help generate
additional revenues for MLSs as
they resell these services to their members. Interealty"s new IDX
solution provides a simple, easy and effective way for brokers to
download MLS data -- in real time -- for display on their public Web
sites, says the company.
Interealty"s new solution also offers numerous other features and
benefits
to users. For example, the standalone program works
with any existing MLS system and provides users a maintenance-free
way to access IDX listings. All information is provided in "real time" to
ensure data
accuracy and, in turn, consumer satisfaction. The entire infrastructure
and all listing content is hosted by
Interealty so there is no need for MLSs, brokers or agents to
invest in additional hardware and support. Search criteria and display
formats can be configured to match
individual MLSs" specific IDX guidelines. And, the program enhances the
content of member sites while
promoting members" services and listings through broad
exposure.